Education and Information Programs

Digital transformation, artificial intelligence, and the adoption of Generation Z are of paramount importance in today's business world. Our companies offer innovative solutions in these areas, helping employees develop their soft skills. In this process, skills such as effective communication, collaboration, and problem-solving become prominent, further facilitating the integration of young talent into the workforce. Our goal is to prepare the workforce of the future and provide a competitive advantage.

Digital Transformation Awareness

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Change is inevitable in the digital age. This training aims to ensure that employees and managers correctly understand the concept of digital transformation, grasp the impact of digital technologies on business processes, and actively participate in the transformation process. The training contributes to the creation of a shared digital vision within the company.

Digital transformation awareness is created among all employees.
A culture of participation develops instead of resistance
A common ground is created for the digitalization of processes, products and services.
Competitiveness and customer satisfaction are increased
Improvement in efficiency, flexibility and decision-making processes is achieved
Contributes to the company's sustainable growth and innovation culture

Digitalization, Digital Transformation and Industry 4.0 Concepts
Cultural and Technological Dimensions of Digital Transformation
Management and Leadership of the Transformation Process in Companies
Next Generation Technologies (Artificial Intelligence, IoT, RPA, Cloud Systems, etc.)
Developing Human Resources and Digital Competencies
Examples of Successful Digital Transformation Applications
Opportunities and Risks of Digital Transformation in Your Company

ARTIFICIAL INTELLIGENCE

Artificial intelligence is a strategic element that should be on the agenda of all business units, not just technology teams. The goal of this training is to empower employees and managers to understand what AI is, how it works, and how it can be used in the business world, encouraging them to contribute to the company's digital transformation process.

Lack of knowledge and prejudices about artificial intelligence are eliminated.
Employees' openness to innovation and analytical thinking skills are developed.
Areas where AI can be integrated into the company's business processes are discovered
Increased efficiency, time savings and reduced error rates are achieved.
Competitiveness is increased and innovative positioning in the sector is supported.
Technology adaptability improves throughout the company

What is Artificial Intelligence? Basic Concepts and History
Types of Artificial Intelligence: Narrow, General, and Super Intelligence
AI Applications Used Today (Chatbots, Recommendation Systems, Image Recognition, etc.)
The Impact of Artificial Intelligence on Business Processes and Areas of Use
Data-Driven Thinking and the Foundation of AI: Big Data
Ethics, Security, and Responsible Use with AI
Industry-Based AI Examples: Manufacturing, Finance, Logistics, Retail
The Potential to Create Value with Artificial Intelligence for Your Company

STRATEGIES FOR WORKING WITH GENERATION Z

Understanding the work habits, values, and expectations of Generation Z; developing effective communication, motivation, and management strategies with them. Ensuring that participants create productive work environments compatible with Generation Z.

The values, attitudes and expectations of the generation are learned.
They understand the needs of Generation Z in the business world.
They learn correct communication methods appropriate for their generation.
They discover the factors that create commitment.
They learn team management techniques suitable for Generation Z.
They create a more inclusive and harmonious environment.
They strengthen intergenerational harmony.

Who is Generation Z?
Generation Z's Expectations and Values in the Business World
Effective Communication Strategies with Generation Z
Providing Motivation and Commitment
New Approaches to Leadership and Team Management
Adapting Corporate Culture to Generation Z
Challenges and Solutions Encountered While Working with Generation Z
Preparing for the Future: Generation Z and the Evolution of Business

EFFECTIVE COMMUNICATION SKILLS IN SALES

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This training aims to enhance sales professionals' customer communication skills to improve sales performance. Modules include theoretical foundations, psychological evidence, and practical exercises on customer segmentation, sales psychology, difficult customer management, objection management, and persuasion techniques.

They distinguish different communication styles and communicate effectively.
They recognize the psychological factors that influence the decision-making process.
They learn to sell based on trust with Cialdini principles.
They react appropriately in tense situations.
They produce empathetic and persuasive responses.
They apply persuasion techniques that close the sale.
They effectively use techniques such as social proof, scarcity, and authority.

BEING A TEAM.
"FACILITY OF TRUST AND COOPERATION"

A successful team is formed by individuals uniting around harmonious collaboration and a shared purpose. In this workshop, we explore the dynamics that make teamwork a reality, as well as the fundamental obstacles that hinder team collaboration.